I.Am.Gia at Subcouture

I.Am.Gia is a newer brand started in May of 2017 by Aussie, Alana Pallister. It is a fast growing brand on Instagram due to the support of key influencers like Bella Hadid, Selena Gomez and Vanessa Hudgens. Their theme is bringing the customer runway ready fashions at a lower price point and with monthly releases. They have frequently been accused of lifting ideas from other brands.